Document details

Media Assistance in the Swiss Development Cooperation: Media - A Key Player for Realizing Social Accountability. Orientation Guide

Berne: Swiss Agency for Development and Cooperation (SDC);Swiss Federal Department of Foreign Affairs (DFA) (2007), 31 pp.

Contains illustrations, web directory pp. 29-31

Signature commbox: 10-Cooperation-E 2007

"This publication is a short, easy-to-read introduction to the field of media assistance. Following the usual steps of the project cycle, it describes the principal elements to analyse needs in media assistance and to select specific intervention strategies. The document distinguishes six intervention areas: training of individual journalists; the organisational level of media outlets; the strengthening of media support institutions (research institutions, press councils, etc.); enhancing the sustainability of media; establishing and enforcing favourable media laws and regulations; and activities aiming at cultural values and societal beliefs. For each area, appropriateness, strengths and weaknesses, key issues for analysis and simple monitoring techniques are briefly listed." (CAMECO Update 1-2008)
1 Introduction, 7
2 Vision and Objectives, 8
3 Guiding Principles, 10
4 Designing Interventions, 12
5 Risks and Constraints, 21
6 Monitoring and Evaluation, 22
7 Instead of a Summary – The 10 golden Don’ts, 23
Annex 1. Criteria for media in the public interest, 24
Annex 2. Check-list for analysis of media sector, 25
Annex 3. Media assistance in conflict environment, 26