"As before, the popularity of TV among older viewers (46+) greatly contributes to its leading position in the media consumption totals. As usual, residents in the western regions comprise the largest TV audience among all regions of Ukraine. 1+1 and Inter remain the most popular TV channels in the country. Digital (internet) media remains the most popular news source among younger audiences, with internet users aged 18-45 years preferring news sites, and youth (up to 35 years old) – social networks. As before, most consumers prefer news aggregators (like ukr.net) over other digital media outlets. The social media consumption patterns keep changing – the Facebook audience is gradually growing, while the Russian social networks have lost their leading positions. The levels of trust in both national and regional media have increased in all media categories. This trend was observed in all regions of Ukraine. Public trust in Russian media remains low - in fact, levels of trust in Russian TV, radio and press continue to decrease year in and year out since 2014." (Key findings, page 5)