"The purpose of this research project is to contribute to the academic and practitioner understanding of how donors impact the development of media systems in developing and transitioning countries. The study reflects on the evolution of donor strategies in media development over the past 30 years since 1989, highlighting several key trends [...] Early optimism about democratic transitions has waned, with media development now seen as a rescue operation. A clear definition of ‘democracy’ has become blurred, with autocrats co-opting the term, leading to growing scepticism about its true meaning. The cynicism about democracy is joined by a sense of naïve expectations in that donors once believed that funding free and independent media would automatically strengthen other democratic institutions. This assumption has been challenged as reality proved more complex. When it came to specific feedback on donor strategies, respondents shared that donor funding initially supported traditional media infrastructure. With the rise of the internet and digital media, strategies shifted to support the digital transformation of journalism. Respondents also note that donor strategies have often shifted with geopolitical interests, leaving media development in regions like Eastern Europe and Southern Africa in flux. Wars and political changes have diverted funds and attention, impacting the sustainability of media projects. There is criticism that donors lack a coherent long-term strategy or clear goals for media development related investments. Many rely on Western NGOs to devise strategies, leading to concerns about the effectiveness and sustainability of these efforts. Overall, the research undertaken underscores the need for more stable, well-defined, and strategically coherent donor approaches to support independent media development effectively. Finally, the study relayed concerns from local stakeholders that they feel there is a pressing need to localise practices and prioritize localisation to enhance long-term impact and sustainability. This dissertation focuses on the post-1989 context, which was significant for the spread of democracy following the fall of the Berlin Wall, the breakup of the Soviet Union, and the end of apartheid in Africa. This period, often called the third wave of democratisation, was marked by a belief in the inevitable spread of democracy and liberal democratic order.
My research connects media development theories with practical applications in specific contexts examining how donor strategies affect journalism and press freedom, informed by scholarship on liberal democracy. The qualitative research, based on interpretivism/constructivism, probes donor impact on media space and evaluates program success, contributing to a theory of change in media development. The comparative research and grounded theory approach led to the development of a case study about the Media Institute of Southern Africa. Findings and analysis are drawn from the perspectives from donors, program beneficiaries, implementers, academics, and experts. The research interprets the legacy of donor-supported media development in the context of democratisation efforts by Western government aid agencies and foundations." (Abstract)