"This article explores meaning-making processes around human trafficking, using the empirical example of the Slovene press. The analysis pinpoints how the topic appears in the media, what content emphases it receives in reporting, which aspects are dealt with and which are absent, and the implications of such framing. My reading of newspaper articles shows how trafficking appears within ‘frames’ that I label ‘criminalization’, ‘nationalization’, ‘victimization’ and ‘regularization’; together, these help to shape a specific anti-trafficking paradigm, one that depicts trafficking as a criminal issue and calls for stricter policing, saving victims and tightening borders. The frames as they appear in the Slovene press are unpacked here with the purpose of opening up space for understandings of trafficking that go beyond predominant representations." (Abstract)