"This survey looks at the impact of media ownership developments in Europe. It finds that pluralism is under pressure and reveals that we do need some honest and critical thinking about how to answer searching questions. The global media are dominated by American media interests. If Europe is to join the global market it must do so on its own terms, by ensuring that exploitation of the media economy does not mean we have to abandon notions of pluralism, local diversity, and respect for the social rights of people working within the sector – all of which are key elements in the European economic and social model." (Preface)