Media Research Techniques
Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
Contains illustrations, tables, index
ISBN 0-7619-1536-2 (hbk); 0-7619-1537-0 (pbk)
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historical research, comparative research and participant observation." (Publisher description)
I. RESEARCH PROJECTS
1 Guided Research Projects, 3
2 Research Logs, 15
3 Content Analysis: Newspaper Comics Pages, 23
4 Survey Interviews: Media Utilization, 35
5 Social Roles: Television Soap Opera Characters, 45
6 Depth Interviews: Favorite Singers and Recordings, 55
7 Rhetorical Analysis: Magazine Advertisements, 65
8 Library Research: Audiences of Radio Talk Shows, 79
9 Focus Groups: Reasons for Attending Films, 89
10 Experiments: Humor, 97
11 Participant Observation: Video Game Players, 105
12 Historical Research: Images of Shopping Malls in the Popular Press, 111
13 Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press, 117
II. WRITING AND THINKING
14 Writing With Style, 123
15 Avoiding Common Writing Errors, 137
16 Avoiding Common Reasoning Errors, 149
17 Writing a Research Report, 159
1 Guided Research Projects, 3
2 Research Logs, 15
3 Content Analysis: Newspaper Comics Pages, 23
4 Survey Interviews: Media Utilization, 35
5 Social Roles: Television Soap Opera Characters, 45
6 Depth Interviews: Favorite Singers and Recordings, 55
7 Rhetorical Analysis: Magazine Advertisements, 65
8 Library Research: Audiences of Radio Talk Shows, 79
9 Focus Groups: Reasons for Attending Films, 89
10 Experiments: Humor, 97
11 Participant Observation: Video Game Players, 105
12 Historical Research: Images of Shopping Malls in the Popular Press, 111
13 Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press, 117
II. WRITING AND THINKING
14 Writing With Style, 123
15 Avoiding Common Writing Errors, 137
16 Avoiding Common Reasoning Errors, 149
17 Writing a Research Report, 159
