"The biggest detriments to news media viability in Lebanon include: The political partisanship of the media; A lack of sustainable business models for the media; An oversaturated and hypercompetitive media market resulting in lowered quality of content; Too little competition in the advertisement market, which is dominated by one advertising agency and big digital companies such as Google; Non-transparent media ownership and funding (including foreign direct funding); Problematic audience behaviours including the creation of “ideological bubbles” based on political or religious interests. The results lead to the conclusion that news media viability in Lebanon can best be improved by working towards a less overcrowded media market, reducing foreign direct funding, establishing sustainable business models and more independent and free conditions for the production of quality news content." (Executive summary, page 6)