"The OECD convened a first-of-its kind international partnership on behavioural science and misinformation between the Canadian and the French governments to develop and disseminate behaviourally-informed and evidence-based solutions that can guide government response to misinformation. The study tested 1,872 Canadians’ intentions to share false COVID-related headlines online with two behavioural interventions: an accuracy evaluation prompt and digital media literacy prompt. The data generated by this partnership show that the digital media literacy tips reduced intentions to share fake news online by 21% compared to the control group – having the greatest impact on online users. These insights can enable policy makers to enact measures that defend and empower online users against environments designed to exploit certain natural but maladaptive tendencies and place the control back into the hands of online users. Relying solely on traditional top-down approaches that aim to regulate content are insufficient at limiting the immediate dangers of misinformation. Innovative policy-making tools such as behavioural science can help provide immediate and long-term solutions to misinformation and should be considered as part of a holistic and comprehensive strategy to offset the threats of misinformation. Governments should conduct rigorous policy experiments in collaboration with other countries, like the one presented here, before enacting policy that affects a larger population to address the crossborder nature of misinformation." (Key policy messages, page 4)
1 Why? Drivers and Objectives, 6
2 How? A case study from Canada, 12
3 Future considerations following first case study, 23
4 So what? Implications for policy makers, 26