"Surveys conducted in 11 emerging and developing countries across four global regions [Mexico, Venezuela and Colombia; South Africa and Kenya; India, Vietnam and the Philippines; and Tunisia, Jordan and Lebanon] find that the vast majority of adults in these countries own – or have access to – a mobile phone of some kind. And these mobile phones are not simply basic devices with little more than voice and texting capacity: A median of 53% across these nations now have access to a smartphone capable of accessing the internet and running apps. In concert with this development, social media platforms and messaging apps – most notably, Facebook and WhatsApp – are widely used. Across the surveyed countries, a median of 64% use at least one of seven different social media sites or messaging apps. Indeed, smartphones and social media have melded so thoroughly that for many they go hand-in-hand. A median of 91% of smartphone users in these countries also use social media, while a median of 81% of social media users say they own or share a smartphone." (Page 4)