"The Indian newspaper market still keeps growing and has attracted the interest of multinational corporations. One reason for this is that India is presently one of the largest markets for English-language newspapers and magazines in the world. Notwithstanding the continued growth of the English-language press, it is above all daily newspapers in the major Indian languages which form the motor of this unprecedented press boom. The article shows that in the wake of economic liberalization and the enforcement of the consumption-oriented market economy, the newspaper market in India can be said to be changing from a linguistically ‘split public’, which was characterized by many asymmetries for decades, to an integrated multilingual ‘consumer sphere’. It can thus be argued that in this new consumer sphere, the old existing and imaginary boundaries between ‘English-language’, ‘Indian-language’ or ‘regional newspapers’ are becoming increasingly fuzzy, whereas the new geographies of the ‘regional’ are now very important for the expansion and consolidation of daily newspapers." (Abstract)