"SAMAR did a more in-depth, comprehensive analysis of news coverage. It examined coverage every day for the entire month (15 June to 15 July). Hundreds of stories were examined. The results offer what we believe to be an astonishing view of what the mainstream media delivered in one month as well as insights into the priorities, tendencies and trends that helped define the news agenda. Among the key findings are: Front and back pages of the newspapers examined were dominated by largely quarter size advertisements. In some newspapers, even three fourth of front page was found occupied by advertisements. Advertisements inserted between news stories on front and back pages was a common trend except DAWN which did not allocate more than one quarter on front page and two quarters (lower half) on back page. Particularly, front pages of both English and Urdu newspapers were dominated by a few mega-stories, such as war in FATA, politics and judges issue. Front and back pages of Urdu newspapers were dominated by advertisement and stories on politics, judges' issue and fuel and wheat prices. English newspapers, particularly DAWN, covered the world on its front and back pages. Urdu newspapers, however, ignored what was happening in the world. The coverage of international events, except Iraq, Iran and Afghanistan, was only 3%. Rather it would be more accurate to say Urdu media covered some U.S. interests. The media and the public often disagreed about which stories were important. General feelings are that the most read front and back pages of particularly the English newspapers failed to deliver sufficient coverage of some basic bread and butter issues, such as rising fuel and flour prices." (Introduction, page 2-3)