"Appreciating the challenges, role and prospects of the industry was at the very core of the author's raison d'être for writing the text. The research effort informing the book has sought to capture factors shaping the encoding practices of Nigerian television in its five decades of operations. The book is primarily an account collated from a range of organisational sources using ethnographic techniques. It examines the pioneering efforts, offering an insight into the use of television as a tool of governance. It shows how central television has been in this process thus revising previous views which, in their celebration of radio as the medium for social mobilisation at the grassroots, have understated the profile of television. This is an account of a significant aspect of cultural life which should facilitate an understanding of the role of television as an important medium in the politics of a nation; especially one with such diverse identity groups and cultures as Nigeria." (Publisher description)