"This book presents practical lessons from 15 years of experience on the part of the U.S. Agency for International Development (USAID) in promoting the health of infants and children in developing countries. It has been compiled by the Academy for Education Development which conducts the Communication for Child Survival or HEALTHCOM project for USAID. The book is a collection of 24 case studies and anecdotes produced by developing country and U.S. programme implementors in confronting the challenges of diarrhoeal dehydration, vaccine-preventable diseases, acute respiratory infection, malaria and inadequate nutrition. It illustrates different aspects of a systematic approach to influencing behaviour among the family, the community, and the health care provider. The examples demonstrate the importance of balancing demand creation activities with service delivery support, and the need for advocacy at the highest leadership levels. The field notes are divided into six categories: 1) research: the foundation of decisions; 2) strategies for behaviour change; 3) designing effective materials; 4) principles and tools for training; 5) new policies, new products, new markets; and 6) management for the long term." (https://www.ircwash.org/resources)