"Advocacy, communication, and social mobilization (ACSM) refers to a set of interventions that supports tuberculosis (TB) control goals and objectives at international, national, and local levels. These include advocating for sufficient resources, promoting healthy behaviors and attitudes, and engaging affected communities in the fight against TB. ACSM activities also can battle stigma, correct misconceptions about TB, and identify new funding mechanisms to support TB control—all of which are essential to sustaining and increasing the gains that we have made in TB control over the past several decades. This curriculum is designed for training TB control professionals and civil society activists at national and local levels who are involved in ACSM efforts. It is designed to provide countrylevel staff with the specific knowledge and skills to plan, implement, and evaluate effective ACSM interventions linked to specific TB control objectives. The curriculum structure and methodologies proposed by PATH were approved by the Stop TB Partnership ACSM Country Level Core Group members for global use. The original version of the curriculum was significantly refined and modified in response to partners’ comments and to meet participants’ needs." (Introduction, page 2)
Guidelines for Trainers, 3
PowerPoint Presentations, Information Handouts, Worksheets, and Trainer’s Guides at a Glance, 6
Overview of Agenda, 11
Day 1: The Role of ACSM in TB Control: Understanding Advocacy, 14
Day 2: Understanding Communication and Social Mobilization, 35
Day 3: Planning ACSM Activities to Address TB Control Objectives, Challenges, and Barriers, 60
Day 4: Planning for ACSM, 81
Day 5: Going Forward, 90
Annex 1: Trainer’s Guides, 25 pp.
Annex 2: Information Handouts, 40 pp.
Annex 3: Worksheets, 22 pp.