"The impact assessment comprised a survey, focus-group discussions and key informant interviews as its sources of data. The survey covered 194 members of the Peace Radio listener clubs, in which members discuss the Peace Radio contents and initiate peace initiatives on the basis of a standardised questionnaire of open and closed questions [...] The impact assessment came to the following conclusions: The Peace Radio approach, using broadcasts in combination with listener club meetings, has the potential to reach a broad audience effectively. It was generally found to be well appreciated and considered relevant by its target communities. The diversity of media formats used in the Peace Radio make the programme attractive and unique, as different media formats correlate with different listeners’ preferences. The very high attendance of listener club meetings indicates its high level of attractiveness. Listener clubs are appropriate forums where people from different (ethnic) groups – even from conflicting parties – come together and discuss issues in a constructive and peaceful manner. The clubs are an essential part of the Peace Radio Programme. The programme equips listener club members with basic peace-building skills, with members feeling able to apply them. Changes in attitude are very difficult to achieve. Increasing tolerance and respect towards other groups and communities usually takes years, if not decades, to achieve. As the findings of the impact assessment indicate, the Peace Radio approach was able to achieve measurable change in attitudes in a short time period of 2-5 years. Prejudices and stereotypes which had previously served as a breeding ground for conflicts were significantly reduced through the broadcasts but also through the interaction in the (joint) listener club sessions. This is a very impressive result." (Executive summary)