"How does media contribute to peacebuilding and reconciliation in a post-conflict environment? This question will be answered in respect to the media produced by the UN and NATO mission in Kosovo (UNMIK and KFOR) from the year 1999 until 2008. The theoretical part of the text will deal with existing approaches to peace journalism, effective organizational communication and media effects theories. In the empirical part, the evaluation will first focus on the content of the media produced by UNMIK and KFOR in Kosovo, followed by the assessment of media production processes in both missions. Last, the dissertation will explore the impact of UNMIK's and KFOR's media within the local Kosovar population." (Back cover)
Introduction, 1
THEORETICAL PART, 21
Peace journalism -- An effective communication process -- Media effects theories
EMPIRICAL PART
1. History of public information in UN peace missions, 53
2. The military's use of media during history, 63
3. The background to the Kosovo conflict, 74
4. The UN and NATO mission in Kosovo 1999-2008, 77
4.1. United Nations' Mission in Kosovo (UNMIK), 77
4.2. NATO's Kosovo Force (KFOR), 82
5. Evaluation of media content, 86
5.1. UNMIK, 86
5.2. KFOR, 128
6. The media production process, 167
6.1. UNMIK, 167
6.2. KFOR, 195
7. Impact of UNMIK and KFOR media on the local audience, 233
7.1. UNMIK, 235
7.2. KFOR, 250
7.3. Impact of UNMIK and KFOR media, 265
CONCLUSION, 273