"The purpose of this evaluation is to identify results and lessons learned from USAID’s Afghanistan Media Development and Empowerment Project (AMDEP). AMDEP was designed as a one-year project (later extended) that began on November 1, 2010. It built on eight years of previous USAID media activities in Afghanistan and continued USAID’s strategic focus on improving news and development-related radio information for under-served groups such as rural families, women and young people. Through the consistent funding and support to the radio industry in Afghanistan, USAID has underwritten an enhanced forum for news and information programming outside of Kabul. By choosing radio as its primary tool, the initial groundwork was laid for a national messaging forum. Enabling provincial and district broadcasters to receive a consistent and increasingly professional series of programs was a good approach. That many of the programs have to do with national, regional and international news and information is creating the conditions for more and better citizen participation in democratic development. The stage has been set for national advertising supported messaging in the future. AMDEP supports a comprehensive “value chain” approach to strengthening the media sector, dealing with training of journalists; establishing and operating a network of rural radio stations; introducing “new media” to enable amateur voices to communicate about social, economic, and development issues; encouraging advocacy to protect journalistic freedoms; helping citizens understand and value the importance of media information and news; training media lawyers; and supporting new media laws and policies that will support development of a dynamic, independent media industry. Internews is the lead implementer of AMDEP activities and of previous USAID media activities that led to AMDEP. Overall, AMDEP has been remarkably successful. It had to function in a context of administrative delays and funding uncertainties, security threats, an environment of many different media projects and an unpredictable economy. The technical and managerial depth of the Internews team was an important factor in the project’s success, as was its selection of effective Afghan partner organizations. Flexibility and agility on the part of USAID and Internews made it possible to adapt to changing circumstances." (Executive summary, page 1)