"Reducing risk and increasing resilience to natural disasters and climate change requires access to knowledge, information and the active participation of vulnerable population. Planning Communication for Agricultural Disaster Risk Management (ADRM) is a field guide to orient ADRM teams and concerned stakeholders for the design and implementation of communication for development (ComDev) activities that will increase resilience and protect the livelihoods of rural communities. It builds on the experience gained in the Caribbean region as a result of FAO projects aimed at strengthening preparedness to natural disasters and improving community-based climate change adaptation. As a field guide, it provides a complete overview of how to assess rural people’s communication needs and how to plan and implement ComDev activities in the context of disaster risk management, crisis preparedness and emergency response in agriculture, food security and nutrition. It also provides guidance on how to apply ComDev to enhance the overall ADRM participatory planning and result monitoring processes, ensuring multi-stakeholder dialogue and participation." (Back cover)
COMMUNICATION AND AGRICULTURAL DISASTER RISK MANAGEMENT
Agricultural Disaster Risk Management, 3
Communication for Development, 5
ComDev: a key to ADRM, 6
Integrating ComDev in the ADRM planning, 7
COMDEV STEPS IN THE ADRM PROCESS
Preparatory phase, 12
1 Phase one – situational analysis, 16
2 Phase two – validation of findings with stakeholders, 32
3 Phase three – design of ComDev strategy and plan, 44
4 Phase four – implementation of communication strategies and plans, 60
5 Phase five – monitoring and final evaluation, 68
ANNEXES
Annex 1 Communication Capacity Assessment Checklist, 73
Annex 2 Communication section of the household Survey Template for Baseline Assessment, 75
Annex 3 Participatory Communication Appraisal – Guide for focus group discussions, 77
Annex 4 Guiding questions on communication aspects, 83
Annex 5 Media selection for documentation, 86
Annex 6 TECA Platform, 88
Annex 7 Selecting appropriate media and communication activities, 91
Annex 8 Budget Template, 98
Annex 9 Media Production Specifications Sheet, 99