"A significant number of the surveyed citizens consider the media in Serbia under the control of political groups at both ends of the spectrum. At the same time, many of the surveyed citizens think that the media is free to collect and publish information on all the relevant issues. These findings reflect the media reality in Serbia: after twenty years of reforms, the country has managed to create a system in which the freedom of the media implies (only) that our media freely report on issues relevant to the option whose interests they represent. Both the media workers in the focus group and the surveyed citizens agree that propaganda and hatred are ubiquitous in the media. The media instrumentalizes hatred based on gender, national and other stereotypes in order to realize the particular interests of the groups to which they are loyal for ideological or financial reasons. But as the media workers warn, the media is also abusing the hatred rooted in society to increase circulation, viewership, or reach, and again, in the end, to make a profit. The position of women journalists in Serbia is especially difficult. As many as 95% of the surveyed citizens agree that women journalists are exposed to attacks, threats, insults and harassment because they do their job well. The journalists and editors in the focus group do not see gender prejudices and stereotypes as a cause of attacks but rather as a tool to discredit female journalists. Not their work—because that is difficult to discredit—but rather female journalists personally, where attacks are dominated by discourse strategies stemming from classic misogyny." (Conclusion, page 25)
1 Introduction, 4
2 Journalists and Editors on Hate and Propaganda Media Models and Hate Narratives, 6
3 Media Trust: Opinion Poll Results and the Views of Journalists and Editors, 8
4 Conclusion, 24
5 Policy Recommendations, 26