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Principled caution: How AI is used in public-interest media in Asia

Contains bibliogr. pp. 40-49

"In conclusion, this research has provided a systematic understanding of AI adoption within public-interest media across Afghanistan, Bangladesh, Bhutan, Cambodia, Indonesia, Myanmar, Pakistan and Uzbekistan. By identifying concrete areas for strategic intervention, this research seeks to strengthen journalistic quality and prepare the sector for an AI-integrated future. The findings reveal that the AI adoption is currently taking place within public-interest media, but it is one of “principled caution” where adoption is careful, selective and highly varied. This evolution unfolds within a structurally precarious media environment where AI regulation is often absent or actively restrictive. While adoption remains cautious to protect journalistic credibility from risks such as hallucinations and biases, newsrooms are increasingly embracing AI as a powerful toolset to alleviate severe capacity and resource constraints. Currently, organizations primarily utilize AI for assistive, routine tasks such as translation, transcription, summarization, and early-stage content ideation and the final language editing stage rather than for broader organizational transformation.
The research highlights deep capacity deficits in the governance framework, institutional training, and leadership. These gaps often prevent individual AI literacy from translating into consistent, organization-wide policy formulation and enforcement. This challenge is further exacerbated by the funding instability and resource constraints that characterize the region’s independent media, restricting the long-term investment necessary for ethical and responsible AI adoption. Despite these legal, political, technical, capacity, and operational constraints, localized and innovative AI workflows are emerging. While AI has not yet generated entirely new, revenue-generating business models, strategic investments in customized AI infrastructures, such as in-house dashboards and media monitoring systems, present a critical pathway toward long-term operational resilience. To support this trajectory, the report recommends coordinated action among media organizations, governments, technology companies, donors and media development funders to invest in long-term AI capacity, governance frameworks, and secure technological infrastructure." (Conclusion, page 39)
1 Introduction, 9
2 Current AI use in the media sector, 13
3 Limitations, structural gaps and risks, 19
4 AI in the media business model, 31
5 Recommendations, 37
6 Conclusion, 39