"The chapters that follow provide an important insight into the evolution, current status and challenges to the effective implementation of media self-regulation systems in South East Europe and Turkey. Obstacles identified, which are likely to resonate in transitional democracies and other settings around the world, include insufficient tradition in the implementation of media self-regulation, low public trust in the media sector, political and economic pressures faced by media outlets and the important ties existing between politics, businesses and the media. The experiences recounted also underscore the essential need to bring all stakeholders on board in the effort to promote self-regulatory mechanisms, and to create awareness about the relevance of selfregulatory mechanisms among the general public - a task which is made difficult in the light of a prevailing lack of trust and consensus within the media sector itself. The publication sheds light on critical emerging issues for media accountability today. Confronting old dilemmas, journalists must abide by high ethical and professional standards in an environment that is revolutionized by the impact of new technologies. Contributing authors consider how media self-regulation fits into this new and ever-evolving picture, describing the impact of technological developments on media business models and traditional journalistic practices in South East Europe and Turkey, and the consequences that this bears for ethical and professional standards. Guaranteeing the application of such standards in online content is highlighted as a central challenge, with privacy protection, hate speech, gossip, unfounded accusations and criticism being issues flagged in some of the countries analysed. On a similar note, the multiplicity of actors producing and disseminating information, new methods of production and dissemination, and the increased speed of delivery has meant that editorial supervision is increasingly challenging." (Foreword, page 12)