Promoting Alternative Views in a Multipolar World: BRICS and Their Evolving Role in Developing Media Markets. 9th Symposium Forum Media and Development, 10/11 October, 2013, Berlin
Stuttgart; Aachen: Robert Bosch Stiftung;Catholic Media Council (CAMECO) (2014), 75 pp.
Signature commbox: 10-International-E 2014
KEYNOTE
Soft power and emerging nations: Soft rise of the power of the rest / Daya Thussu, 11
COUNTRY CASE RUSSIA
Media as Russia's soft power instruments: improving international public attitudes / Alexey Dolinskiy, 21
"Objectivity is just another word for Russia bashing" / Ivan Rodionov, 25
"Russia dominates the information market in Kyrgyzstan" / Elmira Toktogulova, 27
COUNTRY CASES CHINA AND SOUTH AFRICA
Chinese media development in Africa: From charm offensive to charm defensive / Anbin Shi, 29
South African perceptions of Chinese soft power initiatives: A firm place for China on the news agenda / Herman Wasserman, 35
"China's perspective on Africa is not yet mainstream" / Jillo Kadida, 43
COUNTRY CASE INDIA
The Indian entertainment and media industry: Bollywood as India's soft power / Daya Thussu, 45
Effects of Indian soft power on audiences in the Middle East: Favorable emotions and cultural images / Naila Hamdy, 53
COUNRY CASE BRAZIL
Brazil's cultural export to the Lusophone world as soft power: Desire for shared cultural experience / Joseph Straubhaar, 61
Brazilian telenovelas and their public in Mozambique: Penetrating and influencing daily life / Ouri Pota Pacamutondo, 69
Soft power and emerging nations: Soft rise of the power of the rest / Daya Thussu, 11
COUNTRY CASE RUSSIA
Media as Russia's soft power instruments: improving international public attitudes / Alexey Dolinskiy, 21
"Objectivity is just another word for Russia bashing" / Ivan Rodionov, 25
"Russia dominates the information market in Kyrgyzstan" / Elmira Toktogulova, 27
COUNTRY CASES CHINA AND SOUTH AFRICA
Chinese media development in Africa: From charm offensive to charm defensive / Anbin Shi, 29
South African perceptions of Chinese soft power initiatives: A firm place for China on the news agenda / Herman Wasserman, 35
"China's perspective on Africa is not yet mainstream" / Jillo Kadida, 43
COUNTRY CASE INDIA
The Indian entertainment and media industry: Bollywood as India's soft power / Daya Thussu, 45
Effects of Indian soft power on audiences in the Middle East: Favorable emotions and cultural images / Naila Hamdy, 53
COUNRY CASE BRAZIL
Brazil's cultural export to the Lusophone world as soft power: Desire for shared cultural experience / Joseph Straubhaar, 61
Brazilian telenovelas and their public in Mozambique: Penetrating and influencing daily life / Ouri Pota Pacamutondo, 69
