"This thesis operates from the observation that "Decolonising the Mind", i.e. a cultural decolonisation process, was needed after the independence of African countries to support and flesh out political decolonisation. Culture, as shown, played a major role in the mobilisation of support for nationalist movements, but after independence nationalist culture was just one among many. In both cases presented here, the most pressing issue after political independence was how to deal with the different identities that had previously existed and were onyl partially cushioned by political and cultural nationalism. Now that the political kingdom had been attained, the different language, cultural and political groups started to ask questions about their place in this kingdom. Although many politicians shared the idea that "once you have a national identity, the question of culture becomes something which flows automatically", it soon turned out to be misguided. Media and education were seen to be the major tools in "decolonising the mind". However, a close analysis of the electronic media in the two cases presented here shows that the policies for promoting national unity in programmes were largely ineffective. Instead, radio programmes, both before and after independence, provided a space to negotiate issues of national identity. This space was sometimes more, sometimes less restricted, but listeners used it as much as they could.
Colonial media had, for all their focus on political control and censorship, accompanied and mediated social change. As described, this happened specifically in cultural programmes, where broadcasters were much freer in their work. However, Northern Rhodesian media were supposed to work as a catalyst to further the process of modernisation, and to help its listeners come to terms with the transition from being 'traditional' to becoming 'modern' Africans. In the Apartheid broadcasting system, culture was used consciously to construct a specific 'ethnic' identity, emphasising cultural traditions of the different language groups. But while the intentions were different, both broadcasting institutions were at the centre of negotiating ideas of tradition and modernity.
Both were also established because there was a need to legitimate the respective political system. Be it the Central African Federation or a 'democratic' "South West Africa/ Namibia", the political models promoted by the authorities could not just be imposed on the people. The radios were established to give reality to these constructs, to make listeners identify with a social, political and cultural space that had been defined by colonial authorities. As shown, colonial ideologies not only surfaced in obvious propaganda programmes but also significantly determined the technical and managerial setup of the stations. While radio infrastructure was formed and reformed to structure that space – by linking three territories with different political and social power structures or, following Apartheid ideology, by assigning each language group their own space according to the homeland system – culturally as well as geographically. As shown, infrastructure mirrored the proposed political models, not just in its technical aspects (i.e., the stations' footprints, transmitting posts and frequencies), but also in management structure. As the Federal Broadcasting Services were subdivided in European and African Services, respectively catering for the whole White or Black population of all three territories, the South West African Broadcasting Corporation separated first Black and White, then subdivided the three Departments in the several language Services, each broadcasting to the designated "homeland". This infrastructure not only formed the whole process of programme production and reception but was also part of it as it imparted ideological considerations. The first order of business for independent countries was therfore to restructure the radio according to the needs of the new nations." (Conclusion, page 274-275)
I. INTRODUCTION, 1
1 Decolonisation, the State and Nationalism in Sub-Saharan Africa, 3
2 Radio and National Identity, 10
3 Radio in African History, 15
4 Radio as an Agent of Modernity, 20
5 Theoretical Framework, Sources and Structure, 24
II. INSTITUTIONS, 36
1 "This is Lusaka Calling": The Beginnings of Broadcasting in Northern Rhodesia, 36
2 Takeover and Restructuring: From Corporation to Services, 47
3 "Unifying the People" and "Separate Development": Broadcasting in and to Occupied Namibia, 57
4 Reuniting and Reconciling: the NBC in Independent Namibia, 70
5 Government Control, Public Service Broadcasting and Issues of Censorship, 77
III. BROADCASTERS, 84
1 CABS and the "European" and "African" Service in the FBC, 85
2 "Zambianisation" in the ZBS: Africanizing Radio? 77
3 Separate Worlds: Black and White Broadcasters in South West Africa, 111
4 Broadcasting Resistance: the Voice of Namibia, 125
5 "It was not so easy, you know": the NBC as Laboratory of National Reconciliation, 130
6 "Men Between": Broadcasters as Cultural Brokers, 142
IV. PROGRAMMES, 150
1 The Development of Programmes for Africans in the Colonies, 152
2 "Tiyende Pamodzi": Zambian Programmes after Independence, 172
3 Afrikaner Culture and Nationalist Mobilisation: Programming for and against Apartheid, 184
4 "Building the Nation": The NBC as Promoter of National Reconciliation, 208
5 Mediating Ideologies in Radio Programmes, 213
V. AUDIENCES, 218
1 "The African Listener": Audiences and Reception in Colonial Broadcasting, 221
2 A Unified Nation? Language, Hegemony and Nation-Building in Post-Colonial Zambia, 235
3 Contested Hegemony: Afrikaner Dominance and Language Division in the SWABC, 243
4 The Struggle for Hegemony in Post-Apartheid Namibia, 256
5 (Post-)Colonial Broadcasting, Reception and Hegemony, 270
VI. CONCLUSION, 274