"Both radio and audio funding levels are growing, reflecting both overall funding trends in media and particular interest in using old and new sound-based formats in creative and compelling ways. Both formats are driving innovation across programming, with radio often serving as a curator of news and information and community voices, and audio providing a democratized opportunity for truly diverse creators to share their stories. Both formats provide low barriers to entry, flexibility and ubiquity, offering funders tremendous opportunities to educate and inform, tell critical stories, engage communities and counteract consolidated and one-sided programming. Perhaps most importantly, funders do not need to reinvent the wheel, and can use the data map to find projects that align with their giving goals—whether by geographic area or populations served; content focus (science, arts, news); or goal (preservation and archiving, equalizing education for learning differences and disability)." (Conclusion)