Radio Ndeke Luka's Audience
Fondation Hirondelle; Radio Ndeke Luka (2024), 2 pp.
"Radio Ndeke Luka (RNL), created in 2000 by Fondation Hirondelle, is the most listened-to radio station in the Central African Republic (CAR). It broadcasts live 24/7 in French and Sango via a dozen FM transmitters, and collaborates with some 20 community radio stations. It is also present on Canal+ Afrique and social networks. An audience survey conducted in two waves in 2022 and 2024 showed that radio remains the most popular way of getting information, ahead of television, in CAR, with 75% of the population aged 15 and over listening to radio at least once a day. The survey found that almost everyone has heard of RNL: in 2024, 91% of Central Africans spontaneously mentioned RNL when asked about media. Radio Ndeke Luka is listened to by 71% of the population on a daily basis, which is 44 percentage points higher than it’s closest competitor. For 19% of the population, RNL is the only media they follow. 93% of audience members listen to RNL everyday or almost everyday. The level of trust in Radio Ndeke Luka programmes is high: 86% of respondants say they turn to RNL when an event takes place in CAR; 66% of them say it’s their most tusted source of information when an event takes place in Africa, and 59% when an event takes place in the world. Among listeners, 96% find RNL’s programs useful, of which 31% say they are indispensable to their lives." (Page 1)