Reconnecting with Citizens: From Values to Big Data. Communication of Governments, the EU and Political Parties in Times of Populism and Filter Bubbles
Sofia; Berlin: Konrad-Adenauer-Stiftung (KAS) (2017), 193 pp.
GOVERNMENT COMMUNICATION
Giving added value to the profession: government communication in South East Europe / Vuk Vujnovic, 3
Not only speaking, but listening: SEECOM as first European public-sector PR association / Vuk Vujnovic, 9
Understanding audiences: paving the way to successful messages / John Verrico, 13
Communicating policy best practice: approaches to strategy, coordination and evaluation / Alex Aiken, 24
Campaign planning and measuring success: a model for governments / Conrad Bird, 36
Finding the right voice - dialogue with citizens in times of populism / Erik den Hoedt, 43
Partnerships for the missing middle: reconnecting citizens and governments / Anthony Zacharzewski, 52
EU COMMUNICATION CHALLENGES
Inspiring and sharing good values: how European public diplomacy can make a difference / Vincenzo Le Voci, 65
The Balkans and the EU's Global Vision: uniting the public under a European perspective / Angelina Eichhorst, 75
More Europe for South East Europe: changing perceptions towards enlargement / Ivana Ðuric, 86
Brand Europe: in search of a joint communication approach / Stefan Vukotic, 98
StratCom: standing up to disinformation and reaching out to the EU's neighbours / Michael Mann, 106
Politics goes viral: European institutions and global leaders on the web / Aleksandra Atanasova, 114
COMMUNICATION OF POLITICAL PARTIES
Earning trust in restless times: party PR between polarised media and demanding citizens / Christian Spahr, 135
Increasing mediatisation and dramatisation: parties under pressure / Roland Heintze, 144
Seven campaigning trends you need to watch / Ralf Güldenzopf, 149
Is there a blueprint for victory? Campaign strategy and tactics in elections / Mario Voigt, 157
The battlefield in your pocket: how to run successful digital campaigns / Juri Schnöller, 174
Hero or villain: framing in political communication / Hans de Bruijn, 181
Giving added value to the profession: government communication in South East Europe / Vuk Vujnovic, 3
Not only speaking, but listening: SEECOM as first European public-sector PR association / Vuk Vujnovic, 9
Understanding audiences: paving the way to successful messages / John Verrico, 13
Communicating policy best practice: approaches to strategy, coordination and evaluation / Alex Aiken, 24
Campaign planning and measuring success: a model for governments / Conrad Bird, 36
Finding the right voice - dialogue with citizens in times of populism / Erik den Hoedt, 43
Partnerships for the missing middle: reconnecting citizens and governments / Anthony Zacharzewski, 52
EU COMMUNICATION CHALLENGES
Inspiring and sharing good values: how European public diplomacy can make a difference / Vincenzo Le Voci, 65
The Balkans and the EU's Global Vision: uniting the public under a European perspective / Angelina Eichhorst, 75
More Europe for South East Europe: changing perceptions towards enlargement / Ivana Ðuric, 86
Brand Europe: in search of a joint communication approach / Stefan Vukotic, 98
StratCom: standing up to disinformation and reaching out to the EU's neighbours / Michael Mann, 106
Politics goes viral: European institutions and global leaders on the web / Aleksandra Atanasova, 114
COMMUNICATION OF POLITICAL PARTIES
Earning trust in restless times: party PR between polarised media and demanding citizens / Christian Spahr, 135
Increasing mediatisation and dramatisation: parties under pressure / Roland Heintze, 144
Seven campaigning trends you need to watch / Ralf Güldenzopf, 149
Is there a blueprint for victory? Campaign strategy and tactics in elections / Mario Voigt, 157
The battlefield in your pocket: how to run successful digital campaigns / Juri Schnöller, 174
Hero or villain: framing in political communication / Hans de Bruijn, 181
