Religious Television: The American Experience
New York: Longman (1984), xv, 197 pp.
Contains tables, bibliogr. pp. 182-193, index
Series: Communication and Human Values
ISBN 0-582-28432-5
Signature commbox: 201:40-Religion 1984
"What has been the influence of television on religion, and vice versa? Horsfield studies the institutional structure of television with this question in mind. Part I provides a historical overview of the development of religious television and an analysis of its structure; Part II is a survey of relevant empirical research; Part III is a projection of the future as indicated by current trends, and a suggested strategy for a realistic use of television by the church. His conclusion is that religious broadcasting has been overly influenced by television's institutional structure." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 662)
I. THE DEVELOPMENT OF RELIGIOUS TELEVISION
1 The Emergence of Religious Television, 3
2 The Making of the Monopoly, 12
3 The Electronic Evangelists, 25
4 Religious Programs and Television Culture, 37
5 The Struggle within the Churches, 52
II. RESEARCH IN RELIGIOUS TELEVISION
6 Research and Religious Television, 79
7 The Effects of Paid-Time Religious Programs on the Structure of Religious Television, 88
8 The Size of the Religious Television Audience, 101
9 Characteristics of the Religious Television Audience, 111
10 Religious Television and Attitude Change, 126
11 Religious Television and the Local Church, 138
12 Religious Television and American Culture, 152
III. THE FUTURE OF RELIGIOUS TELEVISION
13 The Future of Current Trends, 165
14 A Strategy for the Religious Use of Television, 172
1 The Emergence of Religious Television, 3
2 The Making of the Monopoly, 12
3 The Electronic Evangelists, 25
4 Religious Programs and Television Culture, 37
5 The Struggle within the Churches, 52
II. RESEARCH IN RELIGIOUS TELEVISION
6 Research and Religious Television, 79
7 The Effects of Paid-Time Religious Programs on the Structure of Religious Television, 88
8 The Size of the Religious Television Audience, 101
9 Characteristics of the Religious Television Audience, 111
10 Religious Television and Attitude Change, 126
11 Religious Television and the Local Church, 138
12 Religious Television and American Culture, 152
III. THE FUTURE OF RELIGIOUS TELEVISION
13 The Future of Current Trends, 165
14 A Strategy for the Religious Use of Television, 172
