"As you have seen in this handbook, the media can have a huge influence on the overall image of migrants and on migration itself, contributing strongly to the formation of a public discourse and opinion-making on this topic and highlighting the most pressing migration challenges or the various benefits of migration. As the public tends to inform itself through the media, the impact of the latter on determining the national migration policy of a country has become ever more crucial. The attitude and treatment of migrants by the majority population thus greatly depends on how the media presents them, what issues the media chooses to report on and which ones it omits. The media may either replicate and reinforce existing widespread stereotypes or contribute to a more differentiated and fact-based perception of migrants." (Conclusion)