"The international development community needs to spend less time training journalists and more time on efforts to build country level leadership for a strong and independent media as a key institution of development. This means longer-term programs, facilitating carefully planned and rigorous approaches to multi-stakeholder engagement, and South-South knowledge exchange led by local champions. Building broad consensus on the important role of the media is a job that will require concerted action not only by local governments, activists and opinion leaders but also donors and the major international organizations engaged in development. As shown by the successful cases, donors and partner countries need to work together to consider the media environment in governance and public sector reforms, in reforms of the business environment, and efforts to improve the judiciary and rule of law. Our work has also demonstrated how much we don’t know about the media, particularly in the developing world. This lack of data and information about developing media markets is a significant barrier to building successful media enterprises, as well as an obstacle to donors and others who wish to support media development. New efforts should be made to expand data collection on the media in developing countries, and in particular, to help local media participants get access to data on audiences and advertising that are critical to building successful media enterprises." (Executive summary)