"Media markets are fragmented, audience consumption is siloed, the massive spread of media, entertainment, and news offerings has made it extremely important to set up public service media institutions that will be held to account and be responsible for living up to their public service obligations. PSB may not be the only answer to the challenge of establishing sustainable, independent media, but certainly, it should be examined in some contexts as part of the answer. But to have a future, PSB will require adaptation, innovation, the bringing together of so-called legacy media with new media and ICTs, and—as many PSB experts have indicated—the need to re-imagine PSB in a digital age." (Conclusion)