Risk and Health Communication in an Evolving Media Environment
New York: Routledge (2018), xxii, 351 pp.
Contains index
ISBN 978-1-315-16882-1 (pdf); 978-1-315-16882-1 (ebook)
"Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric." (Publisher description)
PART I. ADVANCES IN HEALTH COMMUNICATION RESEARCH
1 Prelude: Advancing Media Research in Risk and Health Communication Contexts / H. Dan O'Hair
2 Media Literacy and Parent-Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use / Youngju Shin, Michelle Miller-Day, and Michael Hecht, 12
3 College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects / Douglas Blanks Hindman, 27
4 Out of Sight, Out of Mind: Addressing Unconscious Brand Awareness in Healthcare Communication / Laura Crosswell, Lance Porter, and Meghan Sanders, 55
5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward / Zixue Tai, Zhian Zhang, and Lifeng Deng, 78
PART II. COMMUNICATING AND EDUCATING THE PUBLIC AND MEDIA ABOUT RISK AND SCIENCE
6 Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment / Juliann C. Scholl, Donna M. Van Bogaert, Christy L. Forrester, and Thomas R. Cunningham, 97
7 Best Practices of "Innovator" TV Meteorologists Who Act as Climate Change Educators / Katherine E. Rowan, John Kotcher, Jenell Walsh-Thomas, Paula K. Baldwin, Janey Trowbridge, Jagadish T. Thaker, H. Joe Witte, Barry A. Klinger, Ligia Cohen, Candice Tresch, and Edward W. Maibach, 123
8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility? / Chelsea L. Ratcliff, Jakob D. Jensen, Katheryn Christy, Kaylee Crossley, and Melinda Krakow, 156
9 Evaluating Online Health Information Systems / Gary L. Kreps and Jordan Alpert, 176
PART III. SITUATING THEORY IN RISK AND HEALTH COMMUNICATION CONTEXTS
10 Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework / Michel M. Haigh, 191
11 Terrorism, Risk Communication, and Pluralistic Inquiry / Kevin J. Macy-Ayotte, 207
12 Communication Ethics for Risk, Crises, and Public Health Contexts / Shannon A. Bowen and Jo-Yun Li, 227
13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment / Bobi Ivanov, Kimberly A. Parker, and Lindsay L. Dillingham, 249
PART IV. EXPLORING MESSAGES AND MEDIA DURING EXTREME EVENTS
14 First Alert Weather: Local Broadcasters' Communication During Weather Emergencies / Michael D. Bruce, Chandra Clark, and Scott Hodgson, 281
15 It's Not Preventable, Yet You Are Responsible: Media's Risk and Attribution Assessment of the 2012 West Nile Outbreak [USA] / Nan Yu, Robert Littlefield, Laura C. Farrell, and Ruoxu Wang, 300
16 Competing and Complementary Narratives in the Ebola Crisis / Morgan Getchel, Deborah Sellnow-Richmond, Chelsea Woods, Greg Williams, Erin Hester, Matthew Seeger, and Timothy Sellnow, 316
1 Prelude: Advancing Media Research in Risk and Health Communication Contexts / H. Dan O'Hair
2 Media Literacy and Parent-Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use / Youngju Shin, Michelle Miller-Day, and Michael Hecht, 12
3 College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects / Douglas Blanks Hindman, 27
4 Out of Sight, Out of Mind: Addressing Unconscious Brand Awareness in Healthcare Communication / Laura Crosswell, Lance Porter, and Meghan Sanders, 55
5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward / Zixue Tai, Zhian Zhang, and Lifeng Deng, 78
PART II. COMMUNICATING AND EDUCATING THE PUBLIC AND MEDIA ABOUT RISK AND SCIENCE
6 Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment / Juliann C. Scholl, Donna M. Van Bogaert, Christy L. Forrester, and Thomas R. Cunningham, 97
7 Best Practices of "Innovator" TV Meteorologists Who Act as Climate Change Educators / Katherine E. Rowan, John Kotcher, Jenell Walsh-Thomas, Paula K. Baldwin, Janey Trowbridge, Jagadish T. Thaker, H. Joe Witte, Barry A. Klinger, Ligia Cohen, Candice Tresch, and Edward W. Maibach, 123
8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility? / Chelsea L. Ratcliff, Jakob D. Jensen, Katheryn Christy, Kaylee Crossley, and Melinda Krakow, 156
9 Evaluating Online Health Information Systems / Gary L. Kreps and Jordan Alpert, 176
PART III. SITUATING THEORY IN RISK AND HEALTH COMMUNICATION CONTEXTS
10 Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework / Michel M. Haigh, 191
11 Terrorism, Risk Communication, and Pluralistic Inquiry / Kevin J. Macy-Ayotte, 207
12 Communication Ethics for Risk, Crises, and Public Health Contexts / Shannon A. Bowen and Jo-Yun Li, 227
13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment / Bobi Ivanov, Kimberly A. Parker, and Lindsay L. Dillingham, 249
PART IV. EXPLORING MESSAGES AND MEDIA DURING EXTREME EVENTS
14 First Alert Weather: Local Broadcasters' Communication During Weather Emergencies / Michael D. Bruce, Chandra Clark, and Scott Hodgson, 281
15 It's Not Preventable, Yet You Are Responsible: Media's Risk and Attribution Assessment of the 2012 West Nile Outbreak [USA] / Nan Yu, Robert Littlefield, Laura C. Farrell, and Ruoxu Wang, 300
16 Competing and Complementary Narratives in the Ebola Crisis / Morgan Getchel, Deborah Sellnow-Richmond, Chelsea Woods, Greg Williams, Erin Hester, Matthew Seeger, and Timothy Sellnow, 316
