"This case study investigates SAT-7 – a Christian independent satellite-TV network – in its context – the Middle East and North Africa – with a majority of Islamic inhabitants and traditions. It examines and describes what the actual implemented strategy is in order to do the daily work of SAT-7. Three sub-questions, aimed to explain the strategy in further detail, look at how SAT-7 operates, how they design their programming, and how they tell the stories of themselves. These describe strategic measures. The empirical data are two sources of evidence; I) interviews with a “pool of leaders” in SAT-7, and II) formal documentation presenting the written institutional narrative of SAT-7. This study focuses on theories of media and religion, religious programming and institutional narratives. The analysis sets out to describe, interpret and explain the findings of strategic measures done by SAT-7. The key strategic measure is being present in the region. SAT-7 is for the Middle East, by the Middle East. This presence includes crossing religious borders, including Christians – even a cooperation of several Christian denominations. An enhancement of cultural authenticity and coexistence becomes the result after taking cautious steps, never attacking, denigrating, or perhaps more important, proselytizing, others. SAT-7 presents the “love of God” – bringing hope and reconciliation to the region." (Abstract)