"This chapter sought to analyze the portrayals of Sinai people in the Egyptian media as it pertains to the people themselves. It started by giving the reader an overview of the current Sinai’s social, security, and economic status quo and structures. Then, it examined how image building could be or not an essential tool for political control over Sinai; before moving into how and why specific people’s images are constructed and deconstructed by the mass media and how this is affecting and affected by the different and multiple aspects of development. While many Arabic and Western studies tackled the Sinai Peninsula issues, yet almost no single research focused on the people themselves: How they perceive their own identity?! How they evaluate their image in other Egyptian’s eyes?! And how they judge what is being presented to them via Egyptian media?! A quick glance at the development measures that could boost the integration of Sinai’s people into the formal Egyptian economy and provide alternatives to smuggling, we would easily realize that “the poor state of Egypt’s public finances and the myriad challenges facing the country as a whole could mean that the needs of the Sinai may continue to be neglected despite the promise to invest” (Watanabe 2015). Bright promises only follow almost every terroristic attack and then fade out. Although the officials quickly introduce many symbols and discourses of unity to the people there, quick observations more quickly show that the development of a sense of belonging at their popular level is slow." (Conclusion)