"This report examines the destabilizing effects of social media in two key places in the Balkans: Serbia and Republika Srpska, the majority Serb entity of Bosnia and Herzegovina (BiH). The leaders of both – President Aleksandar Vucic in Serbia and President Milorad Dodik in Republika Srpska – are key allies of Vladimir Putin in Europe. Social media has been weaponized by their ruling parties to consolidate political power. This is exacerbated by the control exercised over traditional forms of media such as television, radio and print. Rather than offering a space where political debate and the freedom of the press can thrive, social media platforms have in large part become a tool for advancing pro-government narratives and attacking critical voices. Understanding the role of social media in the declining information environment is of particular importance at this time, as both Serbia and BiH will hold elections in 2022." (Page 5)