"This article will argue that the conversational approach used by Munghana Lonene FM (ML FM) of mixing music and talk in Tsonga encourages the creation of a sociological natal affiliation; a form of 'we' feeling that translates into notions of ownership and belonging and empowerment. By re-establishing ML FM the post-apartheid leadership created a case for residual and incremental policy models. As a residual policy model, ML FM stands as the inherited radio broadcasting structure of the apartheid system, whereas social transformation processes and human agency including the formulation and implementation of new policies marks a point of departure as an incremental policy model. Local content usage in programming and music for the Tsonga as an ethnic group projects ML FM as the voice of the Tsonga people. Through different programmes, social meanings, symbols, world-views and life-worlds are created. As part of the radical transformation of SABC and as a decentralised public broadcaster ML FM can be seen as the conduit for the eschatologies of liberation and social transformation." (Abstract)