"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claiming it as their source of information. Newspaper/Magazines followed with a 52% claiming it as a source of information. Other sources of information were word of mouth with 45%, followed by mobile phones with 39%, television with 37% and internet with 11%. The rest had small numbers – please refer to the table. Different sources are used with different degrees of frequencies. Radio (86%) has the highest everyday listenership, followed by mobile phones (60%) and word of mouth (58%). Miraya FM has 54%, followed by Spirit FM with 9%, Liberty with 8%, Sudan Radio Service with 7%, when we pick top 4 radio stations when it we look at top of mind awareness." (Executive summary, page 6)
"The proposed sample was 1200 and the sample achieved was 1194. This sample covered Juba, Yambio, Maridi, Panyagor, Wau and Yei areas. 22% of the total sample was aged between 15-19 years, 17% aged between 20-24 years and 16% aged between 25-29 years. Of this total sample achieved 69% were male, while 31% were female. We covered on urban and peri-urban areas of each town. Data collection method was pen and paper. 64% of the educational programmes listeners (1009) listen to learning village, 30% Terbia advanced and 14% Terbia beginners." (Page 5)
1. INTRODUCTION, 3
2. EXECUTIVE SUMMARY, 5
3. RESEARCH FINDINGS, 9
Demographics Profile -- Information Sources -- Radio Stations awareness -- English-Speaking frequencies & Radio Listenership -- Educational programmes listenership
4 Sudan Radio Service, 36
5 Miraya FM, 39
6 Conclusions & Recommendations, 45