Document details

South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations

Juba; Washington, DC: Forcier Consulting;Internews (2013), viii, 185 pp.

Contains many tables, many fig.

"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languages while the vast majority of people who can speak and understand Classical/Simple Arabic and/or English live in Juba. The rural-urban divide in South Sudan is crosscut further by significant differences with respect to age and gender; males and younger generations are much more likely to speak Arabic and/or English while also having greater levels of education and literacy. Radio remains the most accessible source of information for the vast majority of people in South Sudan, though once again males and younger generations have greater access to radio as well as to other technology-based sources of information. Computers and televisions remain largely insignificant to South Sudanese; nearly half of all respondents did not have immediate access to media devices or technologies of any kind. Despite the popularity of radio as an information source, just over half of South Sudanese are non-listeners, largely because they do not own or have access to a radio. Since lack of access/ownership applies to an even greater extent with respect to other technological devices (i.e., mobile phone, television, or computer/Internet), many people get their information by relying solely on their personal social networks and via face-to-face communication." (Pages vi-vii)