"This manual, which has been developed by African Women’s Development and Communication Network (FEMNET) has recognized SRHR as an advocacy issue with media being a key partner in driving this agenda. In many African societies, gender relations are characterized by unequal power relations that are dominated within a culture of shared beliefs, values, customs and behaviours. It is within culture that women and girls face violations and discrimination of their Sexual Reproductive Health and Rights. Culture is a learning process which changes over time and journalists can play a huge role in changing social thinking and attitudes to enable women and girls achieve human development and lead long healthy lives where their rights are respected. The media advocacy on access to SRHR will lead to abandonment of discriminatory practices and encourage policies and practices that will enable women to take control of their SRHR by expressing their own demands and finding solutions to their own problems." (Page vii)