"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North Eastern, 57% of people in Western, 45% of people in Nyanza and 42% of people in Coast regions do not consume TV content. The average time per day spent watching TV was calculated to 2 hours. This is lower than the global average time spent watching TV, which is 3 hours, 24 minutes. Approximately 19% and 64% of the people access TV content via Pay TV decoders and free to air set top boxes. The most watched content on TV includes news, entertainment, religious and sports content, with at least 11% of all the mentions made by respondents. A total of 70% of the content consumed is on local TV content, compared to 30% of foreign TV content. Citizen TV, KTN Home and NTV had 27%, 11% and 9% of all the mentions respectively, as one of the 3 most watched TV channels by respondents. Some of the respondents could not however distinguish between KTN Home and KTN News. Across the country, radio content is consumed by 74% of Kenyans on a typical day. This translates to approximately 21,459,073 Kenyans who consume radio content. This proportion is not different from the proportion recorded in 2020 survey. The average time per day spent listening to radio was calculated to 2 hours. This is higher than the global average time spent on listening to radio, which is 1 hour [...]" (Executive summary)