"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35 webresources (especially social nets) are already comparable with TV by the share of users. Share of press readers (31%) is practically immutable (-2%), however the perspective of this media is rather negative: the younger the audience is, the less relevant this source is. A tendency of shrinkage of the printed media audience is observed in many regions. There is relatively more current press readers in Dnepropetrovsk and L’vov regions, but least of them – in Lugansk, Poltava, Sumy, Nikolayev regions. Growth of internet penetration slightly slows down (actual share of users – 71%, +3% since last year), apparently because more than 90% of the most active part of population, up to 35 y.o., already use it." (Key results, 1)