"This CD-ROM deals with sustainability communications and is meant as a tool for teachers and students in higher education, particularly in the fields of marketing, advertising and communication, but also in other disciplines such as corporate communication or management sciences. The contents of the CD-ROM can be adapted and applied to different objectives and numerous types of professional training courses in universities and other institutions of higher education, from first degrees to specialized masters. The contents of the CD-ROM are organized into four modules which summarize a body of theoretical and methodological information, illustrated by a large number of case studies: - The first module takes stock of the main ethical and practical aspects of sustainability, with a particular emphasis on communication. - The second module addresses the main social and economic issues against whose background sustainability communications take place: efforts to codify corporate social responsibility and their effects on communication practices; attitudes to responsible consumption as opposed to actual behaviour, and the effects of these on sustainability markets; and the challenges and opportunities of sustainability communication for companies (business case) and public institutions. - The third module summarizes the practices involved in sustainability communication: green marketing, corporate communication, social and responsible marketing, civic participation and awareness campaigns. It also deals with the risks involved and shows how transparency and strategic planning are essential prerequisites for communication. It concludes with the methodologies employed by actors and professionals to communicate whilst managing risk. - The fourth module, lastly, presents a series of five exercises dealing with sustainability communications in theory and practice: an investigation into the consistency between a company’s communication strategy and its actions, a comparative campaign analysis, a corporate image study, the identification of advertising performance indicators, and the preparation of a communication strategy. The modules employ a variety of educational resources to enable users to tailor the CD-ROM to their own needs: case studies, documentary resources, links to websites, and bibliography. These resources can be found in the “Case studies” and “Resources” sections of the CD-ROM. Direct links to selected case studies and resources are provided in each module." (Page 3)