"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audience, ie "a group of people which probably shares many of the same beliefs, the same ideas or the same values, and which may live or work in similar circumstances and environments", to ensure that the programme can be tailored to the various groups involved in a conflict. As a practical approach, the guide provides a step-by-step checklist of questions that need to be considered when producing programmes, for instance: what is the programmes' objective, who is the primary/secondary target audience, who is - in contrast - the target group, and when does the target audience listen? Furthermore, the publication introduces methods for evaluating conflicts, eg, the conflict tree, or for defining the target audiences' knowledge and beliefs, such as the Zone of Proximal Development (ZPD). The guide is a useful starting point for those who work in areas with a high potential for conflict and who wish to learn more about ways to reach conflicting groups." (commbox)