Document details

The Case for Communication in Sustainable Development

London: Panos London (2007), 60 pp.

ISBN 978-1-870670-14-2

"Communication is a prerequisite for better, more transparent and accountable governance, and for wealth creation and economic growth. It underpins all the MDGs and is arguably as central a need of human beings as food, shelter, health and security. Governments and development actors need to recognise the central role of information and communication in development - especially the importance of strengthening the capacities of poor and marginalised people to participate in political and development processes. Addressing the challenge of communication is urgent. New ICTs can expand opportunities for poor and marginalised people to participate - but strategic support is needed to ensure that ICTs fulfil their development potential rather than widening the wealth gap between rich and poor. The establishment and maintenance of diverse, dynamic and free media is also vital to successful development. The importance of getting the media 'right' is especially great in young democracies, as media play an important role in forming the nature of society." (Conclusion, page 59)
Introduction, 2
Communication: what, why and why now? 6
Politics and governance, 10
A diverse, engaged and empowered civil society, 23
Economic development, 33
Why communication needs support, 43
What needs to be done and who needs to do it, 56
Conclusion, 60