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The China Story: Reshaping the World's Media

International Federation of Journalists (IFJ) (2020), 8 pp.
"Beijing is running an extensive and sophisticated long-term outreach campaign which cuts across the developed and developing world, focusing on both legacy and digital media. This is a strategic, long-term effort to reshape the global news landscape with a China-friendly global narrative. Through foreign media acquisitions and large-scale telecommunications ventures, China is increasing its share in critical information infrastructure overseas. In this way, Beijing is moving to build control over the messaging infrastructure, as well as subsidising the messaging through content-sharing and reprogramming the messagers through training schemes. Through journalism tours and education, Beijing is cultivating a cadre of third-party supporters, outsourcing its influence operations to individual journalists. There is a more pronounced focus on journalists from developing countries with repressive and ineffective governments. To this end, Beijing is also leveraging global journalism bodies to serve its ends, contracting cooptation through MOUs, a classic United Front strategy. One corollary of the journalism exchanges is the exportation of a different model of journalism than that practiced in the West. China is offering concrete aid in the form of technical support, equipment and training to journalism organisations depending on need. The perception towards China’s outreach is generally positive. Beijing’s key objective is boosting coverage overseas that aligns with its policy priorities, in particular gaining favourable media for its Belt and Road Initiative and deflecting attention from the 1 million Uighurs in political indoctrination camps in Xinjiang. China’s overall strategic objectives are the same across the board, but its ability to achieve these goals is dependent upon the responsiveness of respective governments and the media’s commitment to a free press." (Conclusion)