"The anti-Taliban discourse during the Swat military operation, as mediated by the Pakistani state in its propaganda campaign, was aimed at maligning the Taliban militants in order to build support and legitimacy for the military offensive. The dominant trends in the analysis of state’s propaganda narratives in Pakistan’s two mainstream newspapers reveal that the main ideological discourse (Islam and national security) of the state remained unchanged during the conflict. In fact, the state tried to build its anti-Taliban narrative on the same ideological discourse. Since the meta-narrative of the state did not undergo any transformation, the post-9/11 anti-terrorism narrative of the state remains a superficial discourse. The discourse analysis of Pakistani state’s anti-Taliban narratives reveals this temporality and superficiality. The state, through its propaganda campaign, portrayed the Taliban as evil, as anti-state actors, who needed to be eliminated in the interests of the country. However, the state ideology supports a pro-Taliban narrative. The only conflict is operational and temporary. Thus, the state propaganda is not directed towards all Taliban, and it is event-specific and time-specific. The state has not abandoned the Islamic ideology and its so-called strategic discourse. The Islamic ideology and the national security discourse, on the basis of which Pakistan supported the Taliban in the 90s, suit more a pro-Taliban discourse. That is why the state’s anti-Taliban propaganda kept clashing with the ideology of the state." (Conclusion, page 23)