"The manual will be useful for a variety of people: professional graphic designers, editors and desktop publishers; business people and public servants; volunteers in community groups; printers and imagesetters; students of graphic design and desktop publishing. Not every section in the manual will be useful for everyone. Nor is the manual aimed at teaching everyone how to print, imageset, use particular software or completely prepare a document to prepress level or to upload it to the Internet. What this book does discuss is how to make design decisions that best use these processes and to recognise their possibilities and limitations. The part called ‘Projects’ describes many of the projects an organisation may be considering. It provides methods of approaching each project and, in many cases, some ways to streamline the development or production time. There are helpful hints on saving money, too. The part called ‘Production’ starts with design issues such as layout, typography and colour, which affect almost all design projects, and moves on to prepress and printing, and describes types of paper and finishing processes [...]" (Why is this book useful?)
PURPOSE
What does desgin do? 2
Real communication, 6
How we read, 13
Visual literacy, 17
Why print? 21
Designing with Australian eyes, 26
PROJECTS
Publications, 32
Corporate Identity, 56
Screen-based media, 83
Advertising, 108
PRODUCTION
Layout, 120
Four ways to save a failing design, 163
Typography, 165
Document quick fix, 231
Colour, 235
Colour systems, 238
Prepress, 251
Printing, 259
Paper, 270
Finishing processes and embellishment, 277
Using a designer, 289
The design process, 291