"Media in China have a tremendous influence on public opinion and Chinese politics. Several hundred broadcasters, more than 2,000 newspapers and magazines and countless web-media compete fiercely for attention and over a lucrative advertising market. Simultaneously, the state is constantly reassessing the media policies and the control, on the media in general, as well as on individual media practitioners. New technology has led to an enormous increase in access to information. Are Chinese media already acting as an independent ‘fourth estate’? What does investigative journalism mean to Chinese journalists? What do the Chinese government and leaders of Chinese media institutions think about the media? How do modern Chinese media define their role? Along these lines IMS and the Danish National Commission for UNESCO organized a Conference in Copenhagen on November 28, 2008. The event brought together more than 100 international journalists and representatives from universities, media organizations, governmental organizations and non governmental organizations." (Introduction, page 5)