The Handbook of Global Health Communication
Chichester: Wiley Blackwell (2012), xx, 658 pp.
Contains index
Series: Handbooks in Communication and Media
ISBN 978-1-4443-3862-1 (hbk); 978-1-118-24182-0 (pdf); 978-1-118-24186-8 (online)
Signature commbox: 10-Development-E 2012
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
I. PERSPECTIVES ON COMMUNICATION AND GLOBAL HEALTH
1 Theoretical Divides and Convergence in Global Health Communication / Silvio Waisbord and Rafael Obregon, 9
2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices / Collins O. Airhihenbuwa and Mohan J. Dutta, 34
3 Rethinking Health Communication in Aid and Development / Elizabeth Fox, 52
4 Toward a Global Theory of Health Behavior and Social Change / Douglas Storey and Maria Elena Figueroa, 70
II. THEORETICAL PERSPECTIVES ON AND APPROACHES TO HEALTH COMMUNICATION IN A GLOBAL CONTEXT
5 The Impact of Health Communication Programs / Jane T. Bertrand, Stella Babalola, and Joanna Skinner, 97
6 Promoting Health through Entertainment-Education Media: Theory and Practice / William J. Brown, 121
7 Interpersonal Health Communication: An Ecological Perspective / Rukhsana Ahmed, 144
8 Community Health and Social Mobilization / Catherine Campbell and Kerry Scott, 177
9 Health, News, and Media Information / Jesus Arroyave, 194
10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua / Virginia Lacayo, 215
11 Community Media, Health Communication, and Engagement: A Theoretical Matrix / Linje Manyozo, 233
12 Global E-health Communication / L. Suzanne Suggs and Scott C. Ratzan, 251
13 Managing Fear to Promote Healthy Change / Merissa Ferrara, Anthony J. Roberto, and Kim Witte, 274
14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS / Ailish Byrne and Robin Vincent, 288
III. CASE STUDIES OF APPLIED THEORY AND INNOVATION
15 Mobile Phones: Opening New Channels for Health Communication / Katherine de Tolly and Peter Benjamin, 311
16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research / W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider, 330
17 Participatory Health Communication Research: Four Tools to Complement the Interview / Karen Greiner, 348
18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration / Ron Hess, Dominique Meekers, and J. Douglas Storey, 374
19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Infl uenza Control / Ketan Chitnis, 408
20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique / Gregory Alonso Pirio, 426
21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People / Jair Vega Casanova and Carmen R. Mendivil Calderón, 444
22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India / Julie Pulerwitz, Gary Barker, and Ravi Verma, 469
23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach / Ami Sengupta and Eliana Elias, 488
24 Positive Deviance, Good for Global Health / Arvind Singhal and Lucía Durá, 507
25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States / María Beatriz Torres, 522
26 "Children can't wait": Social Mobilization to Secure Children's Rights to Social Security / Shereen Usdin and Nicola Christofides, 539
IV. CROSSCUTTING ISSUES
27 Capacity Building (and Strengthening) in Health Communication: The Missing Link / Rafael Obregon and Silvio Waisbord, 559
28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership / Jose Rimon II and Suruchi Sood, 582
29 Communication and Public Health in a Glocalized Context: Achievements and Challenges / Thomas Tufte, 608
V. CONCLUSIONS: RETHINKING THE FIELD
30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication / Srinivas R. Melkote, 625
31 Conclusions: Why Communication Matters in Global Health / Silvio Waisbord and Rafael Obregon, 642
1 Theoretical Divides and Convergence in Global Health Communication / Silvio Waisbord and Rafael Obregon, 9
2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices / Collins O. Airhihenbuwa and Mohan J. Dutta, 34
3 Rethinking Health Communication in Aid and Development / Elizabeth Fox, 52
4 Toward a Global Theory of Health Behavior and Social Change / Douglas Storey and Maria Elena Figueroa, 70
II. THEORETICAL PERSPECTIVES ON AND APPROACHES TO HEALTH COMMUNICATION IN A GLOBAL CONTEXT
5 The Impact of Health Communication Programs / Jane T. Bertrand, Stella Babalola, and Joanna Skinner, 97
6 Promoting Health through Entertainment-Education Media: Theory and Practice / William J. Brown, 121
7 Interpersonal Health Communication: An Ecological Perspective / Rukhsana Ahmed, 144
8 Community Health and Social Mobilization / Catherine Campbell and Kerry Scott, 177
9 Health, News, and Media Information / Jesus Arroyave, 194
10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua / Virginia Lacayo, 215
11 Community Media, Health Communication, and Engagement: A Theoretical Matrix / Linje Manyozo, 233
12 Global E-health Communication / L. Suzanne Suggs and Scott C. Ratzan, 251
13 Managing Fear to Promote Healthy Change / Merissa Ferrara, Anthony J. Roberto, and Kim Witte, 274
14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS / Ailish Byrne and Robin Vincent, 288
III. CASE STUDIES OF APPLIED THEORY AND INNOVATION
15 Mobile Phones: Opening New Channels for Health Communication / Katherine de Tolly and Peter Benjamin, 311
16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research / W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider, 330
17 Participatory Health Communication Research: Four Tools to Complement the Interview / Karen Greiner, 348
18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration / Ron Hess, Dominique Meekers, and J. Douglas Storey, 374
19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Infl uenza Control / Ketan Chitnis, 408
20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique / Gregory Alonso Pirio, 426
21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People / Jair Vega Casanova and Carmen R. Mendivil Calderón, 444
22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India / Julie Pulerwitz, Gary Barker, and Ravi Verma, 469
23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach / Ami Sengupta and Eliana Elias, 488
24 Positive Deviance, Good for Global Health / Arvind Singhal and Lucía Durá, 507
25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States / María Beatriz Torres, 522
26 "Children can't wait": Social Mobilization to Secure Children's Rights to Social Security / Shereen Usdin and Nicola Christofides, 539
IV. CROSSCUTTING ISSUES
27 Capacity Building (and Strengthening) in Health Communication: The Missing Link / Rafael Obregon and Silvio Waisbord, 559
28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership / Jose Rimon II and Suruchi Sood, 582
29 Communication and Public Health in a Glocalized Context: Achievements and Challenges / Thomas Tufte, 608
V. CONCLUSIONS: RETHINKING THE FIELD
30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication / Srinivas R. Melkote, 625
31 Conclusions: Why Communication Matters in Global Health / Silvio Waisbord and Rafael Obregon, 642
