"Latin America's proposal for thinking about media practices is focused on popular subjects and communities; on what people do with the media; on the expressive and political use of media resources to gain visibility and public voice; on the intercultural dialogues always present in the negotiation between media and people's lives; on the expansion of media communication to music, food, festivals and rituals of identity. We propose seeing media practices as a critical dialogue between knowledges and cultures (Freire); as mediations between popular culture, the cultural industry, and political power (Martín-Barbero); as media-aided cultural migraations (Monsiváis); as heterogeneity of temporalities and practices (García Canclini); as insurrection performed by women, youth, indigenous people, Afro-descendants, and the digital world (Reguillo); as baroque aestheitcs (Echeverría); as a bastard experience of 'coolture' (Rincón); as a field where communication for good living is possible (Contreras)." (Conclusions, page 53)