The Media Economy
New York; London: Routledge, 3rd ed. (2024), xi, 207 pp.
Contains illustrations, bibliogr. pp. 183-190, index
Series: Media Management and Economics
ISBN 978-1-000-99778-1 (online); 978-1-032-49133-2 (print)
Other editions: 1st ed. 2010, 2nd ed. 2016
"This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy." (Publisher description)
1 Understanding the Media Economy, 1
2 Theories and Approaches Used to Examine the Media Economy, 20
3 Key Concepts to Understand the Media Economy, 35
4 Evolving Markets in the Media Economy, 51
5 Streaming and the Media Economy, 68
6 Technology and the Media Economy, 88
7 Globalization and the Media Economy, 101
8 Regulation and the Media Economy, 120
9 Consumer Aspects of the Media Economy, 140
10 Finance, Valuation, Investment, and Labor in the Media Economy, 154
11 Assessing the Future of the Media Economy, 173
2 Theories and Approaches Used to Examine the Media Economy, 20
3 Key Concepts to Understand the Media Economy, 35
4 Evolving Markets in the Media Economy, 51
5 Streaming and the Media Economy, 68
6 Technology and the Media Economy, 88
7 Globalization and the Media Economy, 101
8 Regulation and the Media Economy, 120
9 Consumer Aspects of the Media Economy, 140
10 Finance, Valuation, Investment, and Labor in the Media Economy, 154
11 Assessing the Future of the Media Economy, 173
